Pyrx
2025
Fueling the NFT Economy. More than a marketplace—Pyrx is igniting a financial revolution in the NFT space.
role & services
Naming
Brand story
Visual Identity
Campaign
App design
credits
Cosmos.so
Jitter
client
Pyrx
Approach
Pyrx was born from the need for a more fluid, intelligent, and scalable NFT ecosystem. Working closely with the founding team, we crafted a brand that fuses financial innovation with cultural relevance. From naming and brand identity to UI design and motion graphics, every element is built to reflect the pulse of Web3—bold, fast-moving, and ever-evolving.
Naming
The name “Pyrx” is derived from “Pyro” (Greek for fire), symbolizing ignition, transformation, and raw energy. The “X” signifies exchange, interoperability, and the limitless possibilities of the NFT economy.
Igniting a new standard
At its core, Pyrx is about acceleration. Acceleration of NFT liquidity, cross-chain transactions, and the financialization of digital art. The brand identity mirrors this momentum, taking inspiration from combustion, velocity, and transformation.
The visual identity is built on contrast and power—Inferno Red for action and energy, Obsidian Black for depth and sophistication. The logomark, a stylized flame embedding an “X” in its negative space, captures the essence of ignition, exchange, and motion.
From a messaging standpoint, the tone is authoritative yet accessible. It speaks to both DeFi-native users and those venturing into Web3 for the first time. No fluff—just clarity, confidence, and vision.
Narrative
Pyrx is more than a marketplace—it’s a financial engine for the NFT revolution. With DeFi mechanics, AI-driven analytics, and cross-chain interoperability, Pyrx empowers creators and collectors to unlock real value from digital assets. The brand’s messaging reflects this ambition: bold, dynamic, and built for the future.
Visual experience
The Pyrx brand captures the essence of momentum and innovation. Motion graphics, gradient glows, and dynamic compositions evoke the speed and intensity of a market in constant evolution. Shadows, flickers of light, and animated heat waves reinforce the brand’s core theme: ignition.
